2010, Apple’s Best Year Ever

Apple has been enjoying amazing success this year. Could it be the best year ever?

While many companies are cutting back expenses and laying off staff, Apple has seen a year of unprecedented expansion and growth. According to the San Jose Mercury News, the Cupertino, CA based company hired 12,300 new employees, up 36% from 2009, while increasing its R&D spending 38% to $1.8 billion. Apple also opened 44 new retail stores, bringing the total to 317.

Why is Apple so successful at a time when so many businesses are faltering? San Jose technology consulting firm Wired Integrations co-founder Mark Gilmore gave this view: “Never in our history has one company done so much to drive personal technology. IBM developed the PC, but that was really geared to businesses. Ford developed the assembly line to help consumers have more access to automobiles, but that is really a single product. Sony has developed several consumer gadgets over the years but none as game-changing as what Apple has done.”

Obviously, the genius of Steve Jobs has played a major part in making Apple what it is. John Morgan of the Haas School of Business at UC Berkeley summed up the Apple CEO’s history. “It’s one thing to say, “Well, you had a great hit.’ But Jobs has had many great hits He’s a remarkable, once-in-a-lifetime visionary guy. He’s like the Beatles.” Apple scored a trifecta by introducing the iPod, iPhone and iPad within a decade, and shows no signs of resting on its laurels. If there’s one major secret to Apple’s success, it’s innovation—being the first with an idea and forcing rivals to adapt and catch up. (via ipanet)


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